GC Aesthetics is a designer, manufacturer, and distributor of medical devices for the global aesthetics industry. Their main line of business are breasts implants under the brand names of Nagor and Eurosilicone. The campaign is based on the idea that the strength of a woman is a powerful light that shines inside of her. Over the years, psychological barriers keep her from showing to the world the best she has to offer. GC Aesthetics knows women and knows how to strengthen their inner light in order to let out the energy they need to achieve everything they proposed themselves to do.