The DUY (Design Uruguay) event features a series of talks and workshops regarding every aspect of Uruguayan design. For this edition they comissioned me with the task of defining a concept and give the event a visual identity.

Category
¬ Graphic Design, Concept, Art Direction

Role
¬ Graphic Design, Concept, Art Direction

Client
¬ DUy

Agency
¬ Freelance

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The idea of the mash-up between the meet and the fibonacci spiral has to do with the association of the image of the primary Uruguayan export product (synonym of premium quality around the world) with design; understanding that we have the talent and resources to actually compete in a worldwide top level, meaning that Uruguayan design has the same export potential that any premium product that the country can export.

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